Here’s what major analysts are saying about Apple’s newest iPhone


“Apple launched two new OLED iPhones as well as a new 6.1″ LCD iPhone (XR). Pricing for XS Max starts at $1,099, XS at $999 and XR at $749, all for the lowest storage configurations. Apple added a 512GB storage option for the OLED models, which takes the high-end ASP to $1,449/$1,349 for the XS Max/XS. We adjust our estimates to account for higher storage options that drive some upside to our current ASPs, which are already higher than Street ASPs, and for the discontinuance of iPhone SE and 6S. Our price objective moves to $256 (from $250) on 17x C19E EPS of $14.68.”