Signet stock surges, on pace for best day in 22 years


Signet’s performance was buoyed by double-digit sales growth from from its e-commerce websites and strong revenue in North America. Signet has now beat sales expectations for three consecutive quarters.

Moment of transition

The strong results come at a moment of transition for the jewelry maker. The company said CFO Michele Santana is planning to leave in 2019 after a successor has been appointed.

This past March, Signet also announced a three-year restructuring plan that included significant investments in e-commerce and digital marketing. CEO Virginia Drosos said that this past quarter brought “signs of stabilization” in the company’s sales but did caution that the company remains cautious on its outlook amid the roll-out of a new sales initiative heading into the end of the year.

“We are still early in our transformation plan and continue to expect the vast majority of our operating profit to be generated in the fourth quarter while we have seen some improvement in the first half; we recognize there is still a lot of work ahead to deliver a successful holiday season,” Drosos said on the earnings confernece call. “We feel good about our holiday preparations, but recognize that we are making multiple changes in our business this holiday, including branding, product assortment and value equation.

Signet’s retail peers

Signet’s upbeat report comes as shares of its peers have lagged in recent days. Tiffany initially surged after reporting better-than-expected results on Tuesday due to strong demand in the Americas and China, but closed up just 1 percent. The stock also fell more than 4 percent on Wednesday.

Shares of watchmakers also plunged Wednesday. Movado fell more than 15 percent, posting its worst day in nearly four years despite reporting better-than-expected quarterly results. Those results weighed on Fossil, which finished lower by 7 percent amid a broader drop for retail stocks.

Prior to Thursday’s earnings report, shares of Signet had fallen more than 3 percent this year as of Wednesday’s close.

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